Sphere ICO — Set a new principle of Social media Advertising.

Kaleigheigh
5 min readMar 28, 2018

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Ancient civilizations are already using advertisement in manyways, in Egypt they used Papyrus make sales messages and wall posters, china uses an oral advertisement to reach out their consumer. And in the mid 19th century, based primarily on newspapers and magazines, Advertisements appeared weekly in the news paper. And that is hard for advertiser due to no knowledge what the peoples interests.

But in 20th Century, the advertising tactis have grew rapidly, together with technologies, they started using Radio to advertise their product and ofcourse advertiser thinks it is the best way to reach out people. But when television across the technology, a new principles of advertisement arouse, in that age that was the most advanced adevrtising tactics and number of products have been advertized through television. However, we could not deny that there are problem in advertising a products. Advertisement is always upgrading through the years because of its lack. In television some deseased of advertising have arouse, due to payment transaction. Some comapnies have complained about the price and the results of advertisment isnt that powerful. And other companies chooses to advertise their product in late night due to less payment price, and still has poor viewers. And all was because of no knowledge of people interests.

Pros and Con of advertisement.

Technology is always upgrading anytime. Still in the 20th-Century, internet world have appeared to the public, that has a big impact of users and number of numbers of users have grown. With the internet adverteisers have an extensive opportunity and they can now advertise their products to anyone in the world of internet. Now, Social Media has arouse, and helped in globalization to numbers of sectors. With the Social media, the connection worldwide have been create a business and it spread ‘till everyone will reach out!

Social media companies are also advertising their company through Internet and billions of peole have join as the outcome. They employed peole as they also set a shop of the world. And many companies in internet world have offered to avertise your product. Large value has paid to the company who will advertise the product yet the outcome may have not pleased the consumer advertiser.

The most effective ads are one that convinces an undecided shopper to go for a certain product or services. Advertisers need the data that will allow them to identify the undecided shopper, know what is causing this indecisiveness then know what is most likely to cause them to lean towards buying the advertised products. Social media however pulls different kinds of markets. From the pages that are found across social media platforms, you find a myriad of likes and hobbies that people are into. This type of market information is more valuable than gold to advertisers. By doing that, advertiser and the social media team have gathered a data what makes you interests and what are your interest.

Every company who uses advertisement are gathering the data from users. And that is lil’ bit risky because they sell the data to other companies who are interested the stated data. Those data was not easy to come by before social media but it is now possible and that is a third party company. Some users may have not read the T&A of a site or companies because they are trying to hind behind fine print and user agreement policies that are too long to discourage users from reading or even understanding what it means. That is unethical in a way that they didnt let know the owners to sell the creating data by users. Question may arise, How can we stop this kind of act?

SPHERE.SOCIAL

Image result for sphere.social picture

This maybe the first time you heard about this platform. Sphere is aiming to become the largest social media platform operating on a decentralized system. Sphere will use blockchain to provide secure storage in its platform to ensure that user data is always safe and accounted for. Blockchain contains important data and information that no one can see it even peek it without the owners permission. Blockchain has a special way of storing and securing data using what is similar to ledger entries that are immutable. Once they are made, they cannot be deleted or altered and this is what makes blockchain such a secure and transparent system.

Sphere is all about giving power to the user. Social media platforms are designed to give power to their creators and not to those they serve. The social media user is the most essential part of any social media website and therefore deserves due respect. Sphere’s selling point will be the data protection and the reward system that will help members generate some revenue from Sphere.social. No secrets will be kept by Sphere when it comes to data collection and data usage.

Unlike other social media, Sphere change and set a new principle of advertising, Sphere has built in a system where the advertiser can be able to get and collect the data of the user using sphere platform. This data collection system that Sphere social has set up will be transparent and voluntary. No data in the Sphere Social platform will be collected or utilized in any way without the approval of the owner of the data. Sphere has this sytem that users can give their data to sphere for the advertisment. Sphere Social media members will receive tokens for the data they have given out. This token named SAT or Social Activity Token, on its names gives us idea how this will be distributed to users.

Currently, the SAT woth $0.14USD and still the sphere desires that this will rise up after the ICO. The SAT is redeemable when user desires to withdraw it from their platform. However, a fully optimized Sphere platform will require more funding. But ofcourse every comapany who has desire to rise needs a budget and past a progress. The Sphere.Social is conducting a crowdsale for their token, the purchase of the SAT will give the sphere to polished their services to users, but dont worry, as stated, SAT can be withdraw after the ICO, and anyone who buy SAT can be payed by the sphere and exchange they return your money whith higher value.

Sphere is currently conducting their ICO or Initial Coin Offering, that invites people to participate their program. Sphere ICO has not yet done, until April 9 2018 you can still buy tokens as your investment to their site and contribute to polished their services! To particpate the Sphere ICO you can visit their website or buy tokens from this link https://sphere.social/?ref_code=fsft79dloixi

For further information you can visit their official links :
Website: https://sphere.social/
Reddit: https://www.reddit.com/r/SphereSocial/
Twitter: https://twitter.com/SphereOfficial1
Facebook: https://www.facebook.com/SphereSocialNetwork
Medium: https://medium.com/@sphereofficial

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